Ember
Non-invasive multi-parameter tracker measures and tracks up to 10 parameters including hemoglobin and pulse-rate variability.
About Us
“Improving Healthspan and Lifespan by Innovating
Therapeutic Care.”
Guiding Principles
Remain faithful to your promises and responsibilities.
Thrive on fascination and accomplishment- not on greed and power.
Strive to make each year better than the last, both personally and for the team.
Make each day as fun as possible.
Do what is best for patient care.
Who We Are
Willow Laboratories is a health innovation company based in Irvine, California, dedicated to advancing the future of metabolic health and noninvasive monitoring. Founded in 1998, the company is the inventor of Rainbow® technology, a patented multi-wavelength optical platform capable of noninvasively measuring a wide range of physiological parameters—including hemoglobin, carboxyhemoglobin, and methemoglobin—now used in leading hospitals worldwide.
Building on decades of clinical expertise, Willow is focused on addressing the growing diabetes and metabolic health crisis through a combination of advanced medical devices and accessible digital solutions. By integrating cutting-edge hardware
with intelligent software platforms such as Nutu™, Willow empowers individuals to take control of their health through sustainable lifestyle change and early intervention.
A Digital Lifestyle Program Designed to Turn Awareness
Into Action
Inspired by this mounting issue, we have focused our efforts on developing two complimentary products that we believe will empower those impacted and help change the trajectory of their life. Making people aware simply won’t cut it. Unfortunately, today’s doctors simply aren’t allotted the time to provide you with the keys that unlock their advice on how to “lose some weight”, “get more active”, or “eat healthier”. So we have developed a digital lifestyle program to help you learn how and succeed despite your hectic lifestyle.
Nutu
In our program you will only be asked to make small changes. But over time, several small changes, or Nutu nudges, will add up to big results. Together, we will enable you to lose weight, develop positive new lifestyle habits, and learn how to maintain a long-lasting healthy lifestyle. Lasting results, with just one helpful Nutu nudge at a time!
Joe Kiani
Joe Kiani is the Founder and Executive Chairman of Willow Laboratories, a health and wellness innovator dedicated to advancing noninvasive monitoring solutions and reinventing diabetes care. Prior to Willow, Kiani founded Masimo in 1989 and led it from a garage startup to a publicly traded medical technology company with over $2 billion in revenue. He holds more than 600 patents and co-invented measure-through-motion pulse oximetry. His technology is used to monitor over 200 million patients annually. He also founded the Patient Safety Movement Foundation to help eliminate preventable hospital deaths.
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Kiani is co-founder and CEO of Like Minded Labs, a media technology company reimagining virtual collaboration. In addition, he serves as Chairman of Clarity, a breast cancer-focused medtech company, and SMS Biotech, which is democratizing adult stem cell technologies for human health, and is an investor and board member at CDX Medical Technologies (a pioneer in ECMO pump innovation), MY01 (transforming diagnosis of limb perfusion injuries), and IRAMED (a leader in MRI-compatible patient monitoring and infusion systems).